Brooklyn, NY 11222
United States

Hello. We are Adience.
We do B2B market research & strategy. We are agile, collaborative & client-obsessed.

Adience is a business-to-business (B2B) market research company that is built for clients.
We are:


A specialist in conducting global B2B research


A research consultancy, not a research agency


Boutique - we are agile and adapt to client needs, rather than being limited by internal processes


An open book - we allow clients to get more involved in the research process

The Adience team has years of B2B market research experience, having delivered hundreds of international research projects. We’ve worked with large B2B enterprises, as well as start-ups and SMBs, in a variety of B2B markets, including:

Transport & logistics

Software and services

Financial services

IT hardware

Architecture, engineering and construction


We use a range
of best-in-class market research methods and tools to help leading B2B brands with their B2B sales and marketing strategy:

Market Segmentation
  • Buyer personas
  • Sizing
  • Market structure
Buying Process
  • Customer journey maps
  • Maps of decision-making unit
  • Drivers of supplier choice
  • Channel optimization
  • Win-loss analysis
Product Development
  • Generating ideas
  • Optimizing pricing
  • Testing ideas
  • Go-to-market strategy
  • Market forecasts
Brand Development
  • Brand positioning
  • Logo and strapline testing
  • Marcomms optimization
  • Messaging frameworks
  • Brand architecture
Perception Tracking
  • Customer satisfaction
  • Brand equity
  • NPS
Thought Leadership
  • Content strategy
  • Content creation

“True B2B experts. They’ve seen it all before, so know exactly how to solve whatever problem we come to them with. I’d highly recommend them for any B2B project you have in mind. Our clients frequently quote the output as best in class.”

Will Adler, Insight & Carrier Management Executive

I’m hugely impressed by their understanding of complex B2B businesses such as ours. Their professionalism, flexibility and collaborative approach make working together very easy.

Annika Jeppesen, Head of Insights

“Adience are the B2B experts. They are super smart, and really spend the time to understand your business. Their presentations are well-built and make clear recommendations about what strategy to adopt. I definitely recommend working with them!”

Bowen Moody, Co-founder

“Worked really closely with us to design a project that fit our needs, and then demonstrated a really good understanding of our industry, delivering a presentation that told a clear story and was full of lots of fascinating insights.”

Ariela Becker, UX Manager

“I cannot think of anything that I would tell Adience to improve, I just think that they hit the mark in every way throughout this project. I highly recommend them.”

Robin Miller, Associate Director

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67 West Street
Suite 401
Brooklyn, NY 11222

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