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The Adience blog

Trends, news and insights about B2B market research and strategy

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How to conduct B2B pricing research: tools and advice from Adience

How to

November 25, 2020

How to conduct B2B pricing research: tools and advice from Adience

The Adience guide to pricing research – why do it, what techniques you should use, and how to ensure you follow best practice.

How to build a strong B2B brand using marketing research

How to

November 4, 2020

How to build a strong B2B brand using marketing research

This article explores the benefits of having a strong brand and outlines how B2B organizations can use research to build such a brand.

How to conduct Win-Loss analysis in B2B markets

How to

October 20, 2020

How to conduct Win-Loss analysis in B2B markets

Win-Loss research helps businesses to understand how to improve their win rate. Adience looks at why and how to do it.

Introducing the Product Intelligence Report

Insights

October 14, 2020

Introducing the Product Intelligence Report

Adience recently had the good fortune to partner with Amplitude, the leader in product intelligence. The result of that partnership is a fascinating report on the state of digital product intelligence.

How to conduct international B2B market research

How to

October 12, 2020

How to conduct international B2B market research

B2B research projects are incredibly complex when they are conducted in multiple countries. It's essential to adapt your approach to account for cultural differences between markets.

The rise of the B2B2C business model – what it is, why it’s becoming more relevant, and what it means for marketers

Insights

October 10, 2020

The rise of the B2B2C business model – what it is, why it’s becoming more relevant, and what it means for marketers

The next few years should see the B2B2C business model become more relevant. What exactly is B2B2C, why is it growing in relevance, and what are the implications for marketers and researchers?

How to best use social media when conducting B2B market research

How to

October 7, 2020

How to best use social media when conducting B2B market research

Social media is a useful tool for B2B researchers, but not necessarily in the manner that most people think.

How to conduct a B2B market segmentation

How to

September 28, 2020

How to conduct a B2B market segmentation

Segmentation is a critical tool for B2B marketers. Adience looks at why and how to do B2B market segmentation.

Understanding the B2B buying process: the key factors and stages that affect B2B decisions

Insights

September 10, 2020

Understanding the B2B buying process: the key factors and stages that affect B2B decisions

The B2B buying process is more complicated than most consumer purchases. Adience takes an in-depth look at what the typical B2B purchase entails.

What is B2B research? A guide to B2B market research methods and approaches

Insights

September 2, 2020

What is B2B research? A guide to B2B market research methods and approaches

A guide to the methods and approaches that you should use when conducting B2B market research, as well as the do's and don'ts.

Why people lie in marketing research interviews and surveys, and how to overcome it

How to

August 21, 2020

Why people lie in marketing research interviews and surveys, and how to overcome it

People lie in research interviews and surveys. We look at why they lie and identify ways to minimize lies and maximize accuracy.

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