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Trends, news and insights about B2B market research and strategy

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How to do B2B thought leadership research

How to

March 19, 2021

How to do B2B thought leadership research

Research-led content is critical if you want to become a thought leader. This is the Adience guide to ensuring your thought leadership research follows best practices.

How to use research to build a B2B customer journey map

How to

March 10, 2021

How to use research to build a B2B customer journey map

B2B customer journey mapping enables you to step into the target audience’s shoes and record how they interact with your business. We explore the best practices when building a journey map.

Introducing the Product Manager Hiring Report

Insights

March 4, 2021

Introducing the Product Manager Hiring Report

Adience recently had the good fortune to partner with Amplitude, the leader in product intelligence. The result of that partnership is a fascinating report on how and where product managers work, and what they earn.

A guide to using the Kano model in B2B markets

How to

February 24, 2021

A guide to using the Kano model in B2B markets

Kano analysis informs the product development process by identifying which features you should prioritize. This guide shows how to do Kano analysis in B2B markets.

How to conduct competitor research in B2B markets

How to

February 18, 2021

How to conduct competitor research in B2B markets

Why competitor research matters and what best practices to consider when conducting a competitive analysis.

How to conduct B2B brand tracking research

Insights

January 24, 2021

How to conduct B2B brand tracking research

Adience explores why it is critical to track your brand health and what best practices to consider when conducting a B2B brand tracker.

B2B pricing strategy: examples of pricing models, approaches, and tactics

How to

December 9, 2020

B2B pricing strategy: examples of pricing models, approaches, and tactics

B2B pricing strategy has a lot of layers. Here are the different models, approaches, and tactics you should consider.

How to conduct B2B pricing research: tools and advice from Adience

How to

November 25, 2020

How to conduct B2B pricing research: tools and advice from Adience

The Adience guide to pricing research – why do it, what techniques you should use, and how to ensure you follow best practice.

How to build a strong B2B brand using marketing research

How to

November 4, 2020

How to build a strong B2B brand using marketing research

This article explores the benefits of having a strong brand and outlines how B2B organizations can use research to build such a brand.

How to conduct Win-Loss analysis in B2B markets

How to

October 20, 2020

How to conduct Win-Loss analysis in B2B markets

Win-Loss research helps businesses to understand how to improve their win rate. Adience looks at why and how to do it.

Introducing the Product Intelligence Report

Insights

October 14, 2020

Introducing the Product Intelligence Report

Adience recently had the good fortune to partner with Amplitude, the leader in product intelligence. The result of that partnership is a fascinating report on the state of digital product intelligence.

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