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The Adience blog

Trends, news and insights about B2B market research and strategy

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How to use research to guide B2B brand architecture decisions

How to

October 6, 2021

How to use research to guide B2B brand architecture decisions

Why it is important to actively manage your brand architecture and how to use research to inform the process.

How marketing research can help B2B SaaS companies

How to

August 17, 2021

How marketing research can help B2B SaaS companies

The Adience guide to which research projects and methodologies to prioritize if you're a B2B SaaS company.

How to conduct B2B visual identity and logo research

How to

August 10, 2021

How to conduct B2B visual identity and logo research

When developing a brand, you need to prioritize developing its visual identity system as much as defining what the brand stands for. This is Adience’s guide to using research to support the development of a new visual identity and logo.

How to do B2B thought leadership research

How to

March 19, 2021

How to do B2B thought leadership research

Research-led content is critical if you want to become a thought leader. This is the Adience guide to ensuring your thought leadership research follows best practices.

How to use research to build a B2B customer journey map

How to

March 10, 2021

How to use research to build a B2B customer journey map

B2B customer journey mapping enables you to step into the target audience’s shoes and record how they interact with your business. We explore the best practices when building a journey map.

Introducing the Product Manager Hiring Report

Insights

March 4, 2021

Introducing the Product Manager Hiring Report

Adience recently had the good fortune to partner with Amplitude, the leader in product intelligence. The result of that partnership is a fascinating report on how and where product managers work, and what they earn.

A guide to using the Kano model in B2B markets

How to

February 24, 2021

A guide to using the Kano model in B2B markets

Kano analysis informs the product development process by identifying which features you should prioritize. This guide shows how to do Kano analysis in B2B markets.

How to conduct competitor research in B2B markets

How to

February 18, 2021

How to conduct competitor research in B2B markets

Why competitor research matters and what best practices to consider when conducting a competitive analysis.

How to conduct B2B brand tracking research

Insights

January 24, 2021

How to conduct B2B brand tracking research

Adience explores why it is critical to track your brand health and what best practices to consider when conducting a B2B brand tracker.

B2B pricing strategy: examples of pricing models, approaches, and tactics

How to

December 9, 2020

B2B pricing strategy: examples of pricing models, approaches, and tactics

B2B pricing strategy has a lot of layers. Here are the different models, approaches, and tactics you should consider.

How to conduct B2B pricing research: tools and advice from Adience

How to

November 25, 2020

How to conduct B2B pricing research: tools and advice from Adience

The Adience guide to pricing research – why do it, what techniques you should use, and how to ensure you follow best practice.

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