The Adience blog

People lie in research interviews and surveys. We look at why they lie and identify ways to minimize lies and maximize accuracy.

Third-party panels are often, but not always, unsuitable for B2B research. Here’s how to improve the quality of panel participants when you have to use a panel.

This article looks at why the Jobs-to-be-Done (JTBD) framework is relevant to market research, and provides some examples of how to put the theory into practice when conducting B2B research.

One of the biggest challenges in B2B market research is getting hard-to-reach business decision-makers to participate. This article outlines some best practices for finding, engaging, and screening business decision-makers for B2B qualitative or quantitative research.

Agencies should conduct research for their own benefit, as well as for their clients’ benefit. Adience was founded on that principle

Qualitative techniques play an essential role in B2B market research, as they allow us to explore decision-makers' underlying needs. This article shares tips for conducting B2B qualitative research, including reviewing the primary methodologies.

B2B recruitment isn't easy, but with the right mixture of ‘soft’ and ‘hard’ incentives, it is possible to get B2B decision-makers to take part in research.

In most B2B research projects, primary research interviews typically tell only part of the story. Secondary research can be a cost-effective, easy, and quick way to access even more information that can help us with a project objective. Here are the key data sources for secondary research in B2B.

There is a lot of bad research out there, and it is important to challenge any results that you get presented to check that the correct people have been interviewed. Ask your partner agency: who was invited to take part in the survey? What steps were taken to remove inappropriate respondents? What checks were conducted to ensure that respondents are who they claim to be?