The Adience blog

Many workshops are now run virtually. Our guide reveals how to run effective virtual workshops in B2B research and how to make sure they’re just as impactful as offline ones.

Why it’s important to run market assessment research in B2B. Evaluate opportunities and enter new markets with confidence, armed with robust insights about their size, structure, and much more.

The Adience guide to using trade-off techniques in B2B research to model the market for new product and service features.

Why it’s crucial to regularly track customer satisfaction in B2B, the different metrics to measure it with, and our best practices for conducting research.

Why it’s important to use marketing communications research in B2B, how to do it, and Adience’s best practices to ensure your overall strategy is set up for success.

There are many points in the new product development process where B2B research can provide crucial insights. This guide provides Adience's view on why it’s important, the different stages, and our best practices.

Why it is important to actively manage your brand architecture and how to use research to inform the process.

The Adience guide to which research projects and methodologies to prioritize if you're a B2B SaaS company.

When developing a brand, you need to prioritize developing its visual identity system as much as defining what the brand stands for. This is Adience’s guide to using research to support the development of a new visual identity and logo.