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Trends, news and insights about B2B market research and strategy

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How to do B2B thought leadership research

How to

March 19, 2021

How to do B2B thought leadership research

Research-led content is critical if you want to become a thought leader. This is the Adience guide to ensuring your thought leadership research follows best practices.

How to use research to build a B2B customer journey map

How to

March 10, 2021

How to use research to build a B2B customer journey map

B2B customer journey mapping enables you to step into the target audience’s shoes and record how they interact with your business. We explore the best practices when building a journey map.

A guide to using the Kano model in B2B markets

How to

February 24, 2021

A guide to using the Kano model in B2B markets

Kano analysis informs the product development process by identifying which features you should prioritize. This guide shows how to do Kano analysis in B2B markets.

How to conduct competitor research in B2B markets

How to

February 18, 2021

How to conduct competitor research in B2B markets

Why competitor research matters and what best practices to consider when conducting a competitive analysis.

B2B pricing strategy: examples of pricing models, approaches, and tactics

How to

December 9, 2020

B2B pricing strategy: examples of pricing models, approaches, and tactics

B2B pricing strategy has a lot of layers. Here are the different models, approaches, and tactics you should consider.

How to conduct B2B pricing research: tools and advice from Adience

How to

November 25, 2020

How to conduct B2B pricing research: tools and advice from Adience

The Adience guide to pricing research – why do it, what techniques you should use, and how to ensure you follow best practice.

How to build a strong B2B brand using marketing research

How to

November 4, 2020

How to build a strong B2B brand using marketing research

This article explores the benefits of having a strong brand and outlines how B2B organizations can use research to build such a brand.

How to conduct Win-Loss analysis in B2B markets

How to

October 20, 2020

How to conduct Win-Loss analysis in B2B markets

Win-Loss research helps businesses to understand how to improve their win rate. Adience looks at why and how to do it.

How to conduct international B2B market research

How to

October 12, 2020

How to conduct international B2B market research

B2B research projects are incredibly complex when they are conducted in multiple countries. It's essential to adapt your approach to account for cultural differences between markets.

How to best use social media when conducting B2B market research

How to

October 7, 2020

How to best use social media when conducting B2B market research

Social media is a useful tool for B2B researchers, but not necessarily in the manner that most people think.

How to conduct a B2B market segmentation

How to

September 28, 2020

How to conduct a B2B market segmentation

Segmentation is a critical tool for B2B marketers. Adience looks at why and how to do B2B market segmentation.

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