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The Adience blog

Trends, news and insights about B2B market research and strategy

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How to conduct B2B pricing research: tools and advice from Adience

How to

November 25, 2020

How to conduct B2B pricing research: tools and advice from Adience

The Adience guide to pricing research – why do it, what techniques you should use, and how to ensure you follow best practice.

How to build a strong B2B brand using marketing research

How to

November 4, 2020

How to build a strong B2B brand using marketing research

This article explores the benefits of having a strong brand and outlines how B2B organizations can use research to build such a brand.

How to conduct Win-Loss analysis in B2B markets

How to

October 20, 2020

How to conduct Win-Loss analysis in B2B markets

Win-Loss research helps businesses to understand how to improve their win rate. Adience looks at why and how to do it.

How to conduct international B2B market research

How to

October 12, 2020

How to conduct international B2B market research

B2B research projects are incredibly complex when they are conducted in multiple countries. It's essential to adapt your approach to account for cultural differences between markets.

How to best use social media when conducting B2B market research

How to

October 7, 2020

How to best use social media when conducting B2B market research

Social media is a useful tool for B2B researchers, but not necessarily in the manner that most people think.

How to conduct a B2B market segmentation

How to

September 28, 2020

How to conduct a B2B market segmentation

Segmentation is a critical tool for B2B marketers. Adience looks at why and how to do B2B market segmentation.

Why people lie in marketing research interviews and surveys, and how to overcome it

How to

August 21, 2020

Why people lie in marketing research interviews and surveys, and how to overcome it

People lie in research interviews and surveys. We look at why they lie and identify ways to minimize lies and maximize accuracy.

How to improve the quality and reliability of B2B research panel participants

How to

August 10, 2020

How to improve the quality and reliability of B2B research panel participants

Third-party panels are often, but not always, unsuitable for B2B research. Here’s how to improve the quality of panel participants when you have to use a panel.

How to use the ‘Jobs To Be Done’ framework in B2B marketing research

How to

July 23, 2020

How to use the ‘Jobs To Be Done’ framework in B2B marketing research

This article looks at why the Jobs-to-be-Done (JTBD) framework is relevant to market research, and provides some examples of how to put the theory into practice when conducting B2B research.

How to recruit business decision-makers for B2B marketing research

How to

July 14, 2020

How to recruit business decision-makers for B2B marketing research

One of the biggest challenges in B2B market research is getting hard-to-reach business decision-makers to participate. This article outlines some best practices for finding, engaging, and screening business decision-makers for B2B qualitative or quantitative research.

How to conduct B2B quantitative research – key tools and advice

How to

July 12, 2020

How to conduct B2B quantitative research – key tools and advice

Quantitative techniques play an essential role in B2B market research. This article shares tips for conducting B2B quantitative research, including reviewing the primary methodologies.

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