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The Adience blog

Trends, news and insights about B2B market research and strategy

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How to conduct B2B customer satisfaction research

How to

May 7, 2022

How to conduct B2B customer satisfaction research

Why it’s crucial to regularly track customer satisfaction in B2B, the different metrics to measure it with, and our best practices for conducting research.

Adience opens a London office

Insights

May 3, 2022

Adience opens a London office

We continue our strong growth by opening a London office and hiring James Keeling as a VP

How to do B2B marcomms research

How to

April 21, 2022

How to do B2B marcomms research

Why it’s important to use marketing communications research in B2B, how to do it, and Adience’s best practices to ensure your overall strategy is set up for success.

How to conduct B2B new product development research

How to

March 1, 2022

How to conduct B2B new product development research

There are many points in the new product development process where B2B research can provide crucial insights. This guide provides Adience's view on why it’s important, the different stages, and our best practices.

How to use research to guide B2B brand architecture decisions

How to

October 6, 2021

How to use research to guide B2B brand architecture decisions

Why it is important to actively manage your brand architecture and how to use research to inform the process.

How marketing research can help B2B SaaS companies

How to

August 17, 2021

How marketing research can help B2B SaaS companies

The Adience guide to which research projects and methodologies to prioritize if you're a B2B SaaS company.

How to conduct B2B visual identity and logo research

How to

August 10, 2021

How to conduct B2B visual identity and logo research

When developing a brand, you need to prioritize developing its visual identity system as much as defining what the brand stands for. This is Adience’s guide to using research to support the development of a new visual identity and logo.

How to do B2B thought leadership research

How to

March 19, 2021

How to do B2B thought leadership research

Research-led content is critical if you want to become a thought leader. This is the Adience guide to ensuring your thought leadership research follows best practices.

How to use research to build a B2B customer journey map

How to

March 10, 2021

How to use research to build a B2B customer journey map

B2B customer journey mapping enables you to step into the target audience’s shoes and record how they interact with your business. We explore the best practices when building a journey map.

A guide to using the Kano model in B2B markets

How to

February 24, 2021

A guide to using the Kano model in B2B markets

Kano analysis informs the product development process by identifying which features you should prioritize. This guide shows how to do Kano analysis in B2B markets.

How to conduct competitor research in B2B markets

How to

February 18, 2021

How to conduct competitor research in B2B markets

Why competitor research matters and what best practices to consider when conducting a competitive analysis.

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