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Trends, news and insights about B2B market research and strategy

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How to do B2B thought leadership research

How to

March 19, 2021

How to do B2B thought leadership research

Research-led content is critical if you want to become a thought leader. This is the Adience guide to ensuring your thought leadership research follows best practices.

How to use research to build a B2B customer journey map

How to

March 10, 2021

How to use research to build a B2B customer journey map

B2B customer journey mapping enables you to step into the target audience’s shoes and record how they interact with your business. We explore the best practices when building a journey map.

Introducing the Product Manager Hiring Report

Insights

March 4, 2021

Introducing the Product Manager Hiring Report

Adience recently had the good fortune to partner with Amplitude, the leader in product intelligence. The result of that partnership is a fascinating report on how and where product managers work, and what they earn.

How to conduct B2B brand tracking research

Insights

January 24, 2021

How to conduct B2B brand tracking research

Adience explores why it is critical to track your brand health and what best practices to consider when conducting a B2B brand tracker.

B2B pricing strategy: examples of pricing models, approaches, and tactics

How to

December 9, 2020

B2B pricing strategy: examples of pricing models, approaches, and tactics

B2B pricing strategy has a lot of layers. Here are the different models, approaches, and tactics you should consider.

Introducing the Product Intelligence Report

Insights

October 14, 2020

Introducing the Product Intelligence Report

Adience recently had the good fortune to partner with Amplitude, the leader in product intelligence. The result of that partnership is a fascinating report on the state of digital product intelligence.

The rise of the B2B2C business model – what it is, why it’s becoming more relevant, and what it means for marketers

Insights

October 10, 2020

The rise of the B2B2C business model – what it is, why it’s becoming more relevant, and what it means for marketers

The next few years should see the B2B2C business model become more relevant. What exactly is B2B2C, why is it growing in relevance, and what are the implications for marketers and researchers?

How to best use social media when conducting B2B market research

How to

October 7, 2020

How to best use social media when conducting B2B market research

Social media is a useful tool for B2B researchers, but not necessarily in the manner that most people think.

Understanding the B2B buying process: the key factors and stages that affect B2B decisions

Insights

September 10, 2020

Understanding the B2B buying process: the key factors and stages that affect B2B decisions

The B2B buying process is more complicated than most consumer purchases. Adience takes an in-depth look at what the typical B2B purchase entails.

What is B2B research? A guide to B2B market research methods and approaches

Insights

September 2, 2020

What is B2B research? A guide to B2B market research methods and approaches

A guide to the methods and approaches that you should use when conducting B2B market research, as well as the do's and don'ts.

Why people lie in marketing research interviews and surveys, and how to overcome it

How to

August 21, 2020

Why people lie in marketing research interviews and surveys, and how to overcome it

People lie in research interviews and surveys. We look at why they lie and identify ways to minimize lies and maximize accuracy.

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