The Adience blog

Adience recently had the good fortune to partner with Amplitude, the leader in product intelligence. The result of that partnership is a fascinating report on the state of digital product intelligence.

The next few years should see the B2B2C business model become more relevant. What exactly is B2B2C, why is it growing in relevance, and what are the implications for marketers and researchers?

Social media is a useful tool for B2B researchers, but not necessarily in the manner that most people think.

The B2B buying process is more complicated than most consumer purchases. Adience takes an in-depth look at what the typical B2B purchase entails.

A guide to the methods and approaches that you should use when conducting B2B market research, as well as the do's and don'ts.

People lie in research interviews and surveys. We look at why they lie and identify ways to minimize lies and maximize accuracy.

B2C and B2B markets have many differences. As a result, B2B and B2C market research require different approaches. This article explores the differences in detail and outlines their implications for B2B market research.

It’s not always clear what to spend insights budgets on. The situation varies by client, situation, and industry. However, there are some insights projects that every B2B marketer should have in their marketing plan.

Measurement is a good thing. However, companies often set up systems that incentivize data manipulation. If you’re going to measure, it’s essential to do it well.