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The Adience blog

Trends, news and insights about B2B market research and strategy

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How to conduct B2B customer satisfaction research

How to

May 7, 2022

How to conduct B2B customer satisfaction research

Why it’s crucial to regularly track customer satisfaction in B2B, the different metrics to measure it with, and our best practices for conducting research.

Adience opens a London office

Insights

May 3, 2022

Adience opens a London office

We continue our strong growth by opening a London office and hiring James Keeling as a VP

Introducing the Product Manager Hiring Report

Insights

March 4, 2021

Introducing the Product Manager Hiring Report

Adience recently had the good fortune to partner with Amplitude, the leader in product intelligence. The result of that partnership is a fascinating report on how and where product managers work, and what they earn.

How to conduct B2B brand tracking research

Insights

January 24, 2021

How to conduct B2B brand tracking research

Adience explores why it is critical to track your brand health and what best practices to consider when conducting a B2B brand tracker.

B2B pricing strategy: examples of pricing models, approaches, and tactics

How to

December 9, 2020

B2B pricing strategy: examples of pricing models, approaches, and tactics

B2B pricing strategy has a lot of layers. Here are the different models, approaches, and tactics you should consider.

Introducing the Product Intelligence Report

Insights

October 14, 2020

Introducing the Product Intelligence Report

Adience recently had the good fortune to partner with Amplitude, the leader in product intelligence. The result of that partnership is a fascinating report on the state of digital product intelligence.

What is the B2B2C business model? Plus key examples.

Insights

October 10, 2020

What is the B2B2C business model? Plus key examples.

The next few years should see the B2B2C business model become more relevant. What exactly is B2B2C, why is it growing in relevance, and what are the implications for marketers and researchers?

How to best use social media when conducting B2B market research

How to

October 7, 2020

How to best use social media when conducting B2B market research

Social media is a useful tool for B2B researchers, but not necessarily in the manner that most people think.

Understanding the B2B buying process: the key factors and stages that affect B2B decisions

Insights

September 10, 2020

Understanding the B2B buying process: the key factors and stages that affect B2B decisions

The B2B buying process is more complicated than most consumer purchases. Adience takes an in-depth look at what the typical B2B purchase entails.

B2B market research: What is it? What are the key methods?

Insights

September 2, 2020

B2B market research: What is it? What are the key methods?

A guide to the methods and approaches that you should use when conducting B2B market research, as well as the do's and don'ts.

Why people lie in marketing research interviews and surveys, and how to overcome it

How to

August 21, 2020

Why people lie in marketing research interviews and surveys, and how to overcome it

People lie in research interviews and surveys. We look at why they lie and identify ways to minimize lies and maximize accuracy.

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