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Trends, news and insights about B2B market research and strategy

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How to conduct B2B pricing research: tools and advice from Adience

How to

November 25, 2020

How to conduct B2B pricing research: tools and advice from Adience

The Adience guide to pricing research – why do it, what techniques you should use, and how to ensure you follow best practice.

How to build a strong B2B brand using marketing research

How to

November 4, 2020

How to build a strong B2B brand using marketing research

This article explores the benefits of having a strong brand and outlines how B2B organizations can use research to build such a brand.

Introducing the Product Intelligence Report

Insights

October 14, 2020

Introducing the Product Intelligence Report

Adience recently had the good fortune to partner with Amplitude, the leader in product intelligence. The result of that partnership is a fascinating report on the state of digital product intelligence.

The rise of the B2B2C business model – what it is, why it’s becoming more relevant, and what it means for marketers

Insights

October 10, 2020

The rise of the B2B2C business model – what it is, why it’s becoming more relevant, and what it means for marketers

The next few years should see the B2B2C business model become more relevant. What exactly is B2B2C, why is it growing in relevance, and what are the implications for marketers and researchers?

How to best use social media when conducting B2B market research

How to

October 7, 2020

How to best use social media when conducting B2B market research

Social media is a useful tool for B2B researchers, but not necessarily in the manner that most people think.

Understanding the B2B buying process: the key factors and stages that affect B2B decisions

Insights

September 10, 2020

Understanding the B2B buying process: the key factors and stages that affect B2B decisions

The B2B buying process is more complicated than most consumer purchases. Adience takes an in-depth look at what the typical B2B purchase entails.

What is B2B research? A guide to B2B market research methods and approaches

Insights

September 2, 2020

What is B2B research? A guide to B2B market research methods and approaches

A guide to the methods and approaches that you should use when conducting B2B market research, as well as the do's and don'ts.

Why people lie in marketing research interviews and surveys, and how to overcome it

How to

August 21, 2020

Why people lie in marketing research interviews and surveys, and how to overcome it

People lie in research interviews and surveys. We look at why they lie and identify ways to minimize lies and maximize accuracy.

What is the difference between B2B & B2C marketing research?

Insights

August 18, 2020

What is the difference between B2B & B2C marketing research?

B2C and B2B markets have many differences. As a result, B2B and B2C market research require different approaches. This article explores the differences in detail and outlines their implications for B2B market research.

Which insights projects should I include in my B2B marketing plan?

Insights

July 15, 2020

Which insights projects should I include in my B2B marketing plan?

It’s not always clear what to spend insights budgets on. The situation varies by client, situation, and industry. However, there are some insights projects that every B2B marketer should have in their marketing plan.

Why focusing too much on the numbers can be a bad thing

Insights

July 11, 2020

Why focusing too much on the numbers can be a bad thing

Measurement is a good thing. However, companies often set up systems that incentivize data manipulation. If you’re going to measure, it’s essential to do it well.

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