Adience is open for business
June 24, 2020
Hello. Today marks the official launch of Adience, a B2B market research consultancy that is built for clients.
The ‘built for clients’ is not just a hollow claim. The Adience team spent a lot of time speaking to marketing and insight professionals about what they want from a research partner, as well as a lot of time thinking about where the industry is going.
The end result is an agency built around 4 principles:
- We’re a specialist in conducting global B2B research
- We’re a research consultancy, not a research agency
- We’re an open book
- We’re agile and built for the future
While we are a new agency, we have a lot of experience delivering projects for clients across the B2B industry. And we’re happy to share that expertise – take a look at our guides to conducting B2B qualitative research, B2B quantitative research and secondary research. And if you just want the answer to a question as simple as ‘what is B2B market research‘, we have a blog for that too, among many others.