Brooklyn, NY 11222
United States


We use a variety of best-in-class research methods and tools to help business-to-business (B2B) brands with their global sales and marketing strategy.

Market Segmentation
  • Buyer personas
  • Sizing
  • Market structure
Brand Development
  • Brand positioning
  • Logo and strapline testing
  • Marcomms optimization
  • Messaging frameworks
  • Brand architecture
Buying Process
  • Customer journey maps
  • Maps of decision-making unit
  • Drivers of supplier choice
  • Channel optimization
  • Win-loss analysis
Perception Tracking
  • Customer satisfaction
  • Brand equity
  • NPS
Product Development
  • Generating ideas
  • Optimizing pricing
  • Testing ideas
  • Go-to-market strategy
  • Market forecasts
Thought Leadership
  • Content strategy
  • Content creation

The Adience team has extensive experience of conducting these projects for B2B brands, whether SMBs or global enterprises, in a variety of sectors.

Transport & logistics

Software and services

Financial services

IT hardware

Architecture, engineering and construction


Our B2B Tools and Techniques

For every project, we combine our extensive experience with suite of B2B tools and techniques that allow us to unlock key insights and make clear recommendations.


Research methodologies

  • Quantitative techniques
  • Qualitative techniques
  • Ethnography
  • Social media listening
  • Secondary research

Smart tools

  • Projective questions
  • Data science and stats
  • Normative benchmarks
  • A/B testing

Consultancy techniques

  • Creative visualization
  • Narrative storytelling
  • Change management
  • Implementation workshops

Flexible process

  • ‘Modular’ service
  • Constant collaboration

“True B2B experts. They’ve seen it all before, so know exactly how to solve whatever problem we come to them with. I’d highly recommend them for any B2B project you have in mind. Our clients frequently quote the output as best in class.”

Will Adler, Insight & Carrier Management Executive

I’m hugely impressed by their understanding of complex B2B businesses such as ours. Their professionalism, flexibility and collaborative approach make working together very easy.

Annika Jeppesen, Head of Insights

“Adience are the B2B experts. They are super smart, and really spend the time to understand your business. Their presentations are well-built and make clear recommendations about what strategy to adopt. I definitely recommend working with them!”

Bowen Moody, Co-founder

“Worked really closely with us to design a project that fit our needs, and then demonstrated a really good understanding of our industry, delivering a presentation that told a clear story and was full of lots of fascinating insights.”

Ariela Becker, UX Manager

“I cannot think of anything that I would tell Adience to improve, I just think that they hit the mark in every way throughout this project. I highly recommend them.”

Robin Miller, Associate Director

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67 West Street
Suite 401
Brooklyn, NY 11222

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