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B2B research methodologies

We conduct a wide range of research methodologies globally:

01
Quantitative
  • Online surveys
  • Telephone surveys
  • Statistical analysis (conjoint, regression etc.)
02
Qualitative
  • Media diaries
  • Mobile ethnography
  • In-depth interviews – in-person, telephone and videoconference
  • Focus groups – in person and online
  • Online research communities

Crucially, we are
methodology neutral:

01

We tailor the project to your needs and pick the methodologies that are right for the business objective, rather than just pushing a methodology because we specialize in it or can do it more cost effectively

02

Everyone in the team is trained in each methodology. We don’t have a ‘quant team’ and a ‘qual team’. That means that you don’t get passed between different teams and have to keep explaining your business to them

We couple these methodologies with smart tools that help us to unlock key insights:

Projective question techniques

‘In the moment’ data capture

Data science and statistics

Normative benchmarks

A/B testing

On top of that, we use consultancy techniques to bring insights to life and to turn insights into action:

01

Creative visualization

02

Narrative storytelling

03

Change management techniques

04

Implementation workshops

Interested in hearing more?

Get in touch